1. Make your first contact count.
第一印象只有一次。This means that the casual e-mail you are sending to ask for more information is not really casual at all. Its actually the start of your audition（试听；试唱；试演）。 Every contact you make with the company, including e-mail and voice mail, is a chance to let your professionalism shine.
2. Make sure you are always “on.”
你永远不会知道什么时候你就会有推销自己的机会，买报纸、逛杂货店的时候都有可能。Will you sound like an enthusiastic, motivated professional when you get a phone call from a prospective employer early in the morning? Will you make a good impression if you run into an influential person at the coffee shop? Dont run the risk of marring your reputation by turning off your professionalism.
3. Packaging is important.
好的产品如果包装看上去很破烂，也不可能卖出个好价钱。If you want to sell yourself as the best choice for the job, you must dress like it. When you are selling product “you,” your appearance is just as important. Dress in your best conservative suit, shine your shoes and leave other flashy details - like bulky jewelry and exotic nail polish - at home. In the professional world, many people do judge a book by its cover.
4. Work the room.
面试时对问题的'回答固然很重要，但是其它细小的问题也会影响你的整体形象。Take the initiative when you walk into a room and introduce yourself with a smile and a firm handshake. Make eye contact when you are in the interview, and demonstrate you are paying attention to your interviewee. You can also go far by picking up on clues in the other persons office about his or her likes, dislikes and interests, and acting accordingly. You can have all the right answers, but they will go nowhere without a little charm and personality.
5. Treat everyone like theyre CEO.
Remember that all contact with a company is important. Are you working hard to impress the CEO, but snubbing his or her assistant? If you want to effectively market yourself, pay attention to the contact you have with everyone.
6. Keep yourself top of mind.
提醒招聘人员注意到你。Write thank-you letters. Call to follow up. Attend networking functions. Your job isnt done just because the interview is over. In fact, sometimes the marketing you do away from the interview can make all the difference.
