浅析饭店绿色营销对策
摘要：随着环境问题的加重，人们绿色环保意识的不断增强，越来越认识到环境问题的重要性与迫切性，迫切需要推行绿色管理，将可持续发展观念融入饭店经营的全过程和各个环节，而饭店绿色营销是饭店业发展的最佳选择。绿色营销是市场营销和环境保护相结合的产物，它是在市场营销的.基础上，增加了环保意识，强调饭店在营销全过程中注入“绿色”因素，满足绿色需求,维护环境利益。本文从绿色营销的涵义出发，对 开展的重要性、可行性及问题展开研究，最后阐述我国饭店实施绿色营销应采取的策略。
关键字：绿色营销；饭店绿色营销；饭店绿色营销策略
The Countermeasures of Hotel’s Green Marketing
Abstract: Along with worsening of environment problems, people’s environmental awareness strengthens increasingly and realizes the importance and urgency to solve the issue. Hotel management calls in for the implementation of green management. The concept of sustainable development should be integrated into the whole process and every link of hotel management and hotel’s green marketing is the best choice. Green marketing is the combination of marketing and environmental protection. Basing on traditional marketing, it is added to environmental protection consciousness and it emphasizes that hotel should add some ‘green’ factors into the course of marketing to meet the green consumption demands and to maintain environmental benefits. This paper discusses the concept of green marketing and investigates the importance, feasibility and problems, and lastly proposes the countermeasures of green marketing for hotel in China.
Keywords: green marketing, hotel green marketing, countermeasures of green marketing for China hotel
